Make the Customer Journey your Lead Funnel
Traditional lead funnel frameworks have inherent challenges that can over-complicate your sales and marketing processes and under-perform when it comes to growing revenue. Shifting to a customer journey funnel to manage your leads and marketing program will simplify your program, increase accountability and make your marketing more agile.
1. What is a customer journey funnel?
2. Pros and cons vs. a traditional lead funnel
3. The seven stages of the customer journey funnel
4. How to apply this model to your business
5. Project management tips and tricks to implementing a customer journey funnel
Presented by: Pete Steege
Pete Steege has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses, from 50 person Silicon Valley startups to Fortune 100 firms. As Founder and President of B2B Clarity, Pete helps B2B business leaders without a marketing leader succeed. His offerings include fractional CMO services, marketing assessments and implementation coaching.
1 PDU aligned to the Talent Triangle Category “Strategic”
10 Digit Claim Code: C002SYRS9D
Event Date/Times (All times are EST):
- Wednesday, July 21, 2021
- 6:00pm – 7:00pm: Main Program Presentation
- 7:00pm – 7:30pm: Virtual Open Networking
Live Online: live.pmicic.org
Free; Pre-Registration Required at live.pmicic.orgJOIN LIVE ONLINE
CALL FOR SPEAKERS:
If you or someone you know is interested in speaking, apply here.
About PMICIC Monthly Programs
PMICIC has regular monthly programs on the 3rd Wednesday of each month with the exception of November and December. Each program revolves around a central topic integral to successful project management. Topics include both Agile and traditional project management and address at least one of the three domains that make up the PMI Talent Triangle: Technical, Leadership, and Strategic & Business Management. Topics will be posted once we confirm the speaker.
In addition to the presentation, attendees enjoy the opportunity to interact with and network with all levels of Project Professionals from across Indy.
Monthly Programs are open to both PMICIC members and non-members.